How does SEO work: the two audiences of your Search Engine Optimmization
The term "SEO" has become so widely used lately, and yet many people seem to have misconceptions about what Search Engine Optimization actually does and what it entails. Companies spend increasingly generous budgets on SEO, keywords are researched, rankings are tracked, ads are tested and launched, black hat methods are employed - and a lot of confusion remains.
The way that SEO works is two-fold, because your audience is two-fold: you are trying to market your website or blog or electronic newsletter simultaneously to robots and humans. How can these two things reconcile? I've worked with clients before that were wondering why their website with, say, the very best smartphones in Edmonton as the keyword worked so well for the robotic audience but wasn't so well received by the living and breathing readership. Search Engine Optimization cannot be a means to itself - when the eventual goal is to simply rank higher in Google results, disaster would inevitably follow when your potential readers and thus customers would click on that fortunate first page link and find content that is beyond comprehension and common sense - simply put, cruel.
Artem Medvedev, PhD, is a content writer and social media marketing consultant in Edmonton, Alberta. Visit him at www.bestcontentforyou.com
How does SEO work?
Why quality content is important for your SEO
If someone tells you they can improve your Search Engine Optimization in a minute, they are not talking about your human readership, they are focusing exclusively on the crawl bots visiting your website in search for new information. Quality original human-oriented and interesting content, in the meantime, takes time to write, time to edit and time to implement throughout your online presence. This type of content is not the type stuffed with SEO keywords - but it has a much greater potential of leaving a positive mark in both your Search Engine Optimization and your relationship with potential customers in the long run. So which would you choose - the shortcut or the lasting solution?Artem Medvedev, PhD, is a content writer and social media marketing consultant in Edmonton, Alberta. Visit him at www.bestcontentforyou.com
Do micro-job sites and offers kill quality content marketing?
It's hard to research anything content-related nowadays without being bombarded with hundreds of poorly worded ads, blog posts and websites offering top-notch copywriting services for $5 or $2 or $1. The world, it seems, is going mad with these offers and the confusion they create. Can you really get quality content for $1? Yes, about 10 words, at most. Content marketing is not a rubber-stamp process (at least, it shouldn't be). It takes creative thinking, it takes research and it takes dedication. In the end, the investment you should make today is to make sure that your website, blog, social media and other copy are not only stuffed with keywords "for the sake of SEO" but actually readable, attractive, original and inspiring. Do all of these things come for free? No. Are they worth it? Beyond expression.
To find out more about my quality content marketing services, please visit www.bestcontentforyou.com
To find out more about my quality content marketing services, please visit www.bestcontentforyou.com
Customer feedback is always helpful. It can also make you smile like a baby.
Content writing as usual?
As you may know up close, the life of a content writer or online marketing professional is notContent marketing as an education
At the same time, online marketing is also a great school. Over the past few years, I've written about, among others, health care,Back to that word I just mentioned: taxes
Now here comes the main reason for writing this whole post, which is to share some feedback I just received from a customer (used with permission):This is one of the best pieces of writing I've ever seen in my life and I want to marry him except I am already married. Bravo and I'm not changing a thing.........................
Dexter Brown, owner, Premier Tax Resolutions
What do YOU do when you get feedback like this? Please share.
For more information about my content copywriting and online marketing services, please visit www.bestcontentforyou.com
Learn English or study Russian in Edmonton. You won't regret it.
Today makes me feel very motivated and encouraged as a Russian tutor and English instructor. While building my new business website, I decided that I would go ahead and ask some of my former students to give an honest and fair appraisal of my teaching ability, so that I can could then share their opinions on my website, instead of only my own. I already have a few of their responses.
I am thrilled to see that even months (and sometimes years) after I last was their Russian teacher or English teacher, students remember having fun in class, learning a lot and being motivated to develop as human beings. It also seems that I'm patient, but strict. "Thank you so much for all the patience and learning :)", writes one student. "It was well crafted balance of orderliness and creativity", adds another. Waiting for more of them to respond...
For more information on my language teaching services, please see www.bestcontentforyou.com/language-services or call/text me at 780-222-7136. I'm always looking for people interested in learning Russian in Edmonton (or ESL, for that matter).
I am thrilled to see that even months (and sometimes years) after I last was their Russian teacher or English teacher, students remember having fun in class, learning a lot and being motivated to develop as human beings. It also seems that I'm patient, but strict. "Thank you so much for all the patience and learning :)", writes one student. "It was well crafted balance of orderliness and creativity", adds another. Waiting for more of them to respond...
Professional Russian tutor in Edmonton
If only I could express how I want to be back in the classroom! Not even necessarily a classroom. Just any space where I'm interacting with eager minds and teaching them about the Russian language, about my native culture, about ways they can integrate into the Canadian university context and so on and so forth. Teaching is something that runs in my family. It's the best thing in life.For more information on my language teaching services, please see www.bestcontentforyou.com/language-services or call/text me at 780-222-7136. I'm always looking for people interested in learning Russian in Edmonton (or ESL, for that matter).
New website launched
I'm happy to announce that I have launched a new business website at www.artemcommunications.com,
which effectively returns this site to its original status of my business blog.
Russian-English and English-Russian translations offered / Перевод документов с русского языка
If you are searching for a translator to or from Russian in Edmonton, I'm happy to provide this service with as little as 24 hours notice. Call me at 780-222-7136 or email me at medvcom@gmail.com today to discuss your project.
Я буду рад предоставить Вам услуги перевода с русского на английский и с английского на русский в г. Эдмонтоне. Возможны срочные переводы. С любыми вопросами просьба обращаться по телефону 780-222-7136 или по электронной почте medvcom@gmail.com .
Я буду рад предоставить Вам услуги перевода с русского на английский и с английского на русский в г. Эдмонтоне. Возможны срочные переводы. С любыми вопросами просьба обращаться по телефону 780-222-7136 или по электронной почте medvcom@gmail.com .
CV/Resume Writing Service now available!
Why your business/organization needs a website. Now.
If your business or organization currently has no website, or your website looks empty, abandoned, unprofessional or barely ever updated, you are missing out on potential clients, customers, leads and visits. Competition these days is quite fierce, and being web-savvy is a factor that is now important to people deciding between you and others in your field. Get a quality website with interesting content and current information today. Get in touch to discuss details!
How I write SEO-oriented and keyworded texts
Writing a SEO-focused keyword-rich thought-through article or blog post is simple - you simply don't even think about it being all that when you start to write. If you focus on the keywords and even the strictly-defined topic, your mind will not wander, that's true, but the writing will not flow at all. Thus the best way to start your (future) SEO-obsessed keyword-stuffed article/post is to relax and forget about Search Engine Optimization for a few minutes.
Let's take a look at an example:
 |
| Don't let the bison scare you |
- You are asked (god forbid...) to write a 500-word article with the keywords "best bison meat shop Edmonton".
- You stare at your email for a few minutes, wondering how you can actually write about this "best bison meat shop [in] Edmonton" without saying what or where that store is.
- You get a drink. No, just a glass of water.
- You sit down and think about what you know about bison and meat and shops.
- You start to put on paper you general
imaginaryimpressions of bison meat being somehow different from regular beef that most people would have tried, then you switch to talking about the fact that quality bison meat is difficult to find in this great city of a million inhabitants, then you start to muse about what the "best bison meat shop in Edmonton" would be like. - You go to the beginning of your article and integrate your "what if" wishful thinking bit about the meat shop into the earlier parts of the piece.
- Done.
Trying to write based on the keyword does not (with some exceptions) work as well. Give it a shot yourself.
Introducing the Language part of my business
Starting this week, I've put my language instruction work into higher gear. I'm now happy to offer in-person and online:
- English/ESL instruction, writing, conversation, grammar and listening comprehension help
- Russian language training, preparation for a trip to Russia or the former Soviet Union, translation and interpretation services
Both of these can be offered in-person or online, individually or to groups. I have more than a decade of language teaching experience and I'm confident I can help you improve your English and/or Russian. We just need to work together. Contact me today to set up your first lesson.
Why I like my job as a content writer
In what other job but content writing can one research methods of survival in a remote area without an IPhone in the same week that one writes about the warmth and comfort given by alpaca gloves and the same week that one builds a website for a non-profit working with unemployed youths in Asia? An experienced content writer can do all of these things - with pleasure, interest and due diligence to every project.
When I first got into SEO and content writing almost full-time a few years ago now, I had no idea it would take me this far. Now, with technical projects on welding and backup server operation behind me, in bundle with rather silly "Write something about something and if you have any questions, don't ask me, as I know nothing about this stuff" projects, I'm ready for anything. Surprise me!
When I first got into SEO and content writing almost full-time a few years ago now, I had no idea it would take me this far. Now, with technical projects on welding and backup server operation behind me, in bundle with rather silly "Write something about something and if you have any questions, don't ask me, as I know nothing about this stuff" projects, I'm ready for anything. Surprise me!
Research is an essential part of good writing
Nowadays, lots of individuals and companies offer quick and easy content writing services. It is not always about the writing itself, however. Researching the topic at hand and making your writing argumentative is more important than creating a lot of new verbage. Wouldn't you agree that SEO and keywords are all very well, but it would be nice if the articles created for these purposes were also linked to the wider scope of knowledge and facts?
With 12 years of university education in language and communications, I have the necessary skills and background to conduct deep meaningful research to substantiate the content I create with something readers can rely on. Contact me today to discuss your next project.
With 12 years of university education in language and communications, I have the necessary skills and background to conduct deep meaningful research to substantiate the content I create with something readers can rely on. Contact me today to discuss your next project.
Need content? Hire a PhD!
With over a decade of professional writing experience, I can provide high-quality content writing services for any medium and (almost) any topic. Get in touch today to discuss our new project!
Welcome!
I am a communications professional with extensive quality SEO web content writing, editing, proofreading, website setup and public relations experience. My website outlines my past projects and the ways that I can help you and your business or organization find the right and most effective methods to get your message across and attract people. Communications and public relations can make a crucial difference in the life of a product, group or service: I hope to hear from you soon and help you put your ideas into the words and shapes that work.
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