| Don't let the bison scare you |
- You are asked (god forbid...) to write a 500-word article with the keywords "best bison meat shop Edmonton".
- You stare at your email for a few minutes, wondering how you can actually write about this "best bison meat shop [in] Edmonton" without saying what or where that store is.
- You get a drink. No, just a glass of water.
- You sit down and think about what you know about bison and meat and shops.
- You start to put on paper you general
imaginaryimpressions of bison meat being somehow different from regular beef that most people would have tried, then you switch to talking about the fact that quality bison meat is difficult to find in this great city of a million inhabitants, then you start to muse about what the "best bison meat shop in Edmonton" would be like. - You go to the beginning of your article and integrate your "what if" wishful thinking bit about the meat shop into the earlier parts of the piece.
- Done.
Trying to write based on the keyword does not (with some exceptions) work as well. Give it a shot yourself.