The term "SEO" has become so widely used lately, and yet many people seem to have misconceptions about what
Search Engine Optimization actually does and what it entails. Companies spend increasingly generous budgets on SEO, keywords are researched, rankings are tracked, ads are tested and launched, black hat methods are employed - and a lot of confusion remains.
How does SEO work?
The way that SEO works is two-fold, because your audience is two-fold: you are trying to market your website or blog or electronic newsletter simultaneously to
robots and humans. How can these two things reconcile? I've worked with clients before that were wondering why their website with, say,
the very best smartphones in Edmonton as the keyword worked so well for the robotic audience but wasn't so well received by the living and breathing readership. Search Engine Optimization cannot be a means to itself - when the eventual goal is to simply rank higher in Google results, disaster would inevitably follow when your potential readers and thus customers would click on that fortunate first page link and find content that is beyond comprehension and common sense - simply put, cruel.
Why quality content is important for your SEO
If someone tells you they can improve your Search Engine Optimization in a minute, they are not talking about your human readership, they are focusing exclusively on the crawl bots visiting your website in search for new information. Quality
original human-oriented and interesting content, in the meantime, takes time to write, time to edit and time to implement throughout your online presence. This type of content is not the type stuffed with SEO keywords - but it has a much greater potential of leaving a positive mark in both your Search Engine Optimization and your relationship with potential customers in the long run. So which would you choose - the shortcut or the lasting solution?
Artem Medvedev, PhD, is a content writer and social media marketing consultant in Edmonton, Alberta. Visit him at www.bestcontentforyou.com
